At For The Love of Dogs (Australia), we know that walking your pooch during the dark hours can be a stressful experience. One of the creators of the glowing collar was hospitalized after he was hit by a truck during a walk with his beautiful Greyhound. Luckily he pushed his bulldog to safety. The problem may have been prevented if he had something to get the motorists attention.
Each year many pedestrians are struck by cars in South Australia. That’s one person every 5 minutes. What an alarming statistic! We made the decision to create a line of LED dog collars and LED dog leashes that would enhance visibility and allow motorists to see pedestrians and pooches. As with almost every good idea, we searched all over the web and found that the glow in the dark collar already existed. We searched the market and found a couple of companies that made these amazing glowing dog collars, but they didn’t seem to take into account what pup owners wanted. The products on the Internet seemed low quality and not well constructed. We decided to ask pet owners what they liked or disliked about LED dog collars and discovered there was a big opportunity to design a company around the suggestions from pooch owners.
We opened a stand, surveyed people on the web, attended trade shows, spoke with retail stores and started a crowdfunding campaign to gather as much input as possible. We gathered hundreds of ideas and included the most common features people wanted. We intend to conduct this same extensive research for every new collar that For The Love of Dogs launches.
Dog owners wanted a cool design that appealed visually. Lots of people wanted to include reflective components with fibre optic lights to boost visibility. People wanted the lights to remain in place when the lead was attached. We asked about colours. We asked them about weight. We asked them about the battery pack. We inquired about the material. We asked about every single feasible aspect of the collars and leads so we could provide a product that people wanted. It was simple, ask people what they want and create the collar around their suggestions. Since no one else was willing to put time and effort into providing a collar and leash that pet lovers demanded, these company was born.